http://anastassia-b.com/experiential daily 0.75 2020-08-04 https://images.squarespace-cdn.com/content/v1/56b0fb5860b5e98b87fd4710/1454451993692-IJCA72FV0XU6P4JQHNGK/image-asset.jpeg Experiential @ Google - Winter Wonderlab Case Study https://static1.squarespace.com/static/56b0fb5860b5e98b87fd4710/56b0fb91746fb9caf5c3930b/56b0fcba3956146b7fd349c8/1454439610707/ Experiential @ Google https://images.squarespace-cdn.com/content/v1/56b0fb5860b5e98b87fd4710/1454442106689-RUIFDHW419SK7VLRYQ3G/image-asset.png Experiential @ Google - Google : Winter Wonderlab https://images.squarespace-cdn.com/content/v1/56b0fb5860b5e98b87fd4710/1454445818473-D8S6IF99Q9Z1WC4A1MOT/Screen+Shot+2016-02-02+at+11.01.10+AM.png Experiential @ Google http://anastassia-b.com/auto daily 0.75 2016-02-18 https://static1.squarespace.com/static/56b0fb5860b5e98b87fd4710/56b0ff0501dbaebbcd0688d2/56b0ff4427c80164acd7e158/1454440260589/ Auto https://images.squarespace-cdn.com/content/v1/56b0fb5860b5e98b87fd4710/1454443410492-0MUS4RYA2U6SGXEXST2M/image-asset.jpeg Auto - Audi A3 Sportback https://images.squarespace-cdn.com/content/v1/56b0fb5860b5e98b87fd4710/1455816111987-63NDHIE4CF87CCCBP08D/image-asset.jpeg Auto - Through the Lenses: Audi A3 Sportback Behind the Scenes https://images.squarespace-cdn.com/content/v1/56b0fb5860b5e98b87fd4710/1455815321028-FZOHDDJ4DHCPREBURET1/AUDI_00_HERO_STILLS_08_1280.jpg Auto http://anastassia-b.com/technology daily 0.75 2016-02-18 https://images.squarespace-cdn.com/content/v1/56b0fb5860b5e98b87fd4710/1455816235697-CDHT68XNJ79VB4D7V0JG/image-asset.jpeg Tech - Introducing Nexus Q https://images.squarespace-cdn.com/content/v1/56b0fb5860b5e98b87fd4710/1454450379134-VQFEWQ1W7BYY5WFLC4GX/image-asset.png Tech - Google : Nexus S Androids https://images.squarespace-cdn.com/content/v1/56b0fb5860b5e98b87fd4710/1454442470009-4PE70D79NUKJRTN7R459/Screen+Shot+2016-02-02+at+11.47.35+AM.png Tech http://anastassia-b.com/kids daily 0.75 2016-02-02 https://static1.squarespace.com/static/56b0fb5860b5e98b87fd4710/56b115b72eeb81e35644a503/56b134ea816924cad3d3dcd5/1454453994686/ Kids - 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Chris Paul in the Jordan CP3.VII | DON'T BLINK https://images.squarespace-cdn.com/content/v1/56b0fb5860b5e98b87fd4710/1454450612341-PFJ8H25PDFWF27DYHAUB/Screen+Shot+2016-02-02+at+2.03.09+PM.png Sports http://anastassia-b.com/infinite daily 0.75 2013-09-03 https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377893973318-QWLU031NF398ROJ9LP9M/e07e70bc9e5d7bc902fe2a4e1afce966.jpg Infinite http://anastassia-b.com/water-1 daily 0.75 2016-02-02 https://static1.squarespace.com/static/56b0fb5860b5e98b87fd4710/t/56b101a42eeb812dcfd5f98a/1454440749331/ Technology https://static1.squarespace.com/static/56b0fb5860b5e98b87fd4710/56b10124d51cd4e3bee77da8/56b1012d2e4d28256095474f/1454440749331/ Technology https://images.squarespace-cdn.com/content/v1/56b0fb5860b5e98b87fd4710/1454440749431-S3KCSRRP6DNVEO2PZHT9/image-asset.jpeg Technology - Google : Nexus S Androids Google : Nexus S Androids COMMERCIAL 30 SEC 2011 https://images.squarespace-cdn.com/content/v1/56b0fb5860b5e98b87fd4710/1454440828516-OVIA7024GJC73K16INFT/image-asset.jpeg Technology - Google : Nexus S Androids BTS https://images.squarespace-cdn.com/content/v1/56b0fb5860b5e98b87fd4710/1454440864188-HE457GDVO1Y8X6SSW77A/image-asset.jpeg Technology - Google : Nexus S Androids BTS http://anastassia-b.com/infinite-2 daily 0.75 2022-07-19 https://static1.squarespace.com/static/56b0fb5860b5e98b87fd4710/t/56b100ca8a65e2bc70341ce1/1454440613011/ Advertising https://static1.squarespace.com/static/56b0fb5860b5e98b87fd4710/56b1009cb09f9540f55c4d9c/56b100a58169240b3f48fec0/1454440613011/ Advertising https://images.squarespace-cdn.com/content/v1/56b0fb5860b5e98b87fd4710/1454440613129-XNFX42IBUMLYAD6M17FG/image-asset.jpeg Advertising - Chris Paul in the Jordan CP3.VII | DON'T BLINK Chris Paul in the Jordan CP3.VII DON'T BLINK https://images.squarespace-cdn.com/content/v1/56b0fb5860b5e98b87fd4710/1658251330894-0DB74UIJ8J5UXKRIMN6C/image-asset.png Advertising - Airbnb Host http://anastassia-b.com/shortfilm daily 0.75 2016-02-02 https://static1.squarespace.com/static/56b0fb5860b5e98b87fd4710/56b1009801dbaebbcd0697f6/56b1093c3cb8d6885496ee88/1454442812102/ Short Film https://images.squarespace-cdn.com/content/v1/56b0fb5860b5e98b87fd4710/1454450801047-J47L3NU1SYC1A4YHIA13/image-asset.jpeg Short Film - 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The goal was to create a must-attend and buzz-worthy festival that would entertain and educate our community, while also providing a space for them to connect with each other, with LA, and with the next big travel innovations coming from Airbnb. With upwards of 20,000 Hosts, Guests and Employees from 102 countries, and with a vibrant and multicultural city as its backdrop, AO16 set the stage to launch Trips, the biggest product unveiling since Airbnb’s founding in 2008. Our marketing approach was multi faceted, with direct outreach to our community via email and social media, retweets and posts by our partners, online advertising, and a dedicated landing page with an evolving roll out of festival speakers, shows, and special events, as well as on-site branding inspired by LA. The event lasted 3 days and was spread across 5 historic DTLA theaters and 2 custom-built outdoor spaces, The Valley & the Oasis, which became center-points for attendees hosting +20 workshops; 13 musical acts, and 19 Shop Small vendors. Truly a community-produced event, after the Trips keynote on day 1, local hosts and organizations hosted explorations around the city. On Day 2, we hosted over 7k guests for dinner in the homes of local hosts and restaurants. On the final night the festival transformed into Open Spotlight, a party with performances by Lady Gaga, Maroon 5, Strut & Fret, a La La Land screening, and late night dance party. In addition to 57 Airbnb Host Speakers, we invited 54 Influencer speakers such as Gwyneth Paltrow, Brian Grazer & Frank Gehry. By the numbers: Real connections: 19,137 Contacts exchanged via the digital bracelets worn by attendees 20,000 attendees from 102 countries +38M million video views across Facebook Live, Instagram & Twitter including 2.7 mil+ views of CEO Brian Chesky’s Trips reveal keynote 130 million earned media impressions 3,148 Press hits from publishers including People, Adweek, Forbes, Refinery29, USA Today & Daily Mail. 31 Thousand video shares and PR coverage about the launch of Trips totaled 2,710 media hits 1.3 Million Trips related searches (demonstrating interest), 955 thousand visits to the new Trips page on Airbnb’s site within the 2 week flight, and a 6% increase in Trips’ top-of- mind awareness among Millennials. https://images.squarespace-cdn.com/content/v1/56b0fb5860b5e98b87fd4710/1596504704933-2RPVOJZCSL7W56AI37XO/novel-final.jpg Airbnb Open - 2016 Airbnb Open In November 2016, Airbnb brought Open, its global festival of hospitality, to Downtown LA. The goal was to create a must-attend and buzz-worthy festival that would entertain and educate our community, while also providing a space for them to connect with each other, with LA, and with the next big travel innovations coming from Airbnb. With upwards of 20,000 Hosts, Guests and Employees from 102 countries, and with a vibrant and multicultural city as its backdrop, AO16 set the stage to launch Trips, the biggest product unveiling since Airbnb’s founding in 2008. Our marketing approach was multi faceted, with direct outreach to our community via email and social media, retweets and posts by our partners, online advertising, and a dedicated landing page with an evolving roll out of festival speakers, shows, and special events, as well as on-site branding inspired by LA. The event lasted 3 days and was spread across 5 historic DTLA theaters and 2 custom-built outdoor spaces, The Valley & the Oasis, which became center-points for attendees hosting +20 workshops; 13 musical acts, and 19 Shop Small vendors. Truly a community-produced event, after the Trips keynote on day 1, local hosts and organizations hosted explorations around the city. On Day 2, we hosted over 7k guests for dinner in the homes of local hosts and restaurants. On the final night the festival transformed into Open Spotlight, a party with performances by Lady Gaga, Maroon 5, Strut & Fret, a La La Land screening, and late night dance party. In addition to 57 Airbnb Host Speakers, we invited 54 Influencer speakers such as Gwyneth Paltrow, Brian Grazer & Frank Gehry. By the numbers: Real connections: 19,137 Contacts exchanged via the digital bracelets worn by attendees 20,000 attendees from 102 countries +38M million video views across Facebook Live, Instagram & Twitter including 2.7 mil+ views of CEO Brian Chesky’s Trips reveal keynote 130 million earned media impressions 3,148 Press hits from publishers including People, Adweek, Forbes, Refinery29, USA Today & Daily Mail. 31 Thousand video shares and PR coverage about the launch of Trips totaled 2,710 media hits 1.3 Million Trips related searches (demonstrating interest), 955 thousand visits to the new Trips page on Airbnb’s site within the 2 week flight, and a 6% increase in Trips’ top-of- mind awareness among Millennials. https://images.squarespace-cdn.com/content/v1/56b0fb5860b5e98b87fd4710/1596504843915-016ANSSK5P5Y25R2VX1A/novel-front.jpg Airbnb Open https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1466020295468-QE6WKYXOJ058CF3XNCTM/novel-back.jpg Airbnb Open 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