Ten years across two chapters — brand executive producer on Airbnb's most culturally significant external campaigns, then architect and strategist of its internal experiential and culture-gathering function.
External brand
Airbnb Open — 20,000-person Host & Guest festival, guests from 102 countries, 130M earned media impressions
#WeAccept — Super Bowl activation; most-used advertiser hashtag, 67M social impressions
Host Campaign — Emmy's broadcast moment; 24.4% lift in host appeal
Millions to One — multi-film OOH campaign; 1.27B impressions
Airbnb Lux — luxury product tier launch; global brand identity and launch experience
Airbnb.org — launched a global nonprofit brand from scratch; 96M impressions
Superhost Campaign — always-on global recognition program across the host community
3.1 Phillip Lim Partnership — fashion-brand collaboration and film
Cereal Font — Airbnb's custom brand typeface, from product UI to billboard
Icons Gallery — designed strategy and led execution of an immersive brand exhibition at 888 Brannan
Internal experiential & culture — current
Now building and owning internal experiential event function, operating model, and culture-gathering and hospitality infrastructure at Airbnb's global HQ
Gathering as a Service — co-leading an AI-powered platform making quality, on-brand gathering easy at scale
Two and a half years inside Google's Moonshot Factory, owning end-to-end production of brand experiences that made emerging technology tangible.
Winter Wonderlab — conceived and led Google's first physical retail experience: an immersive robotic snow-globe installation across six locations, built around the Nexus 7. 10M people, 427M earned media impressions, 100K+ interactions averaging 8 minutes each
Digital Sundial — a public sculpture milled by a mobile robot arm, ~3,000 parametric holes engineered so the sun casts the time in beams of type. Technology as poetry
Owned budgets, schedules, resource allocation, and partner/vendor relationships across multiple concurrent moonshots
Five years at the intersection of robotic engineering and live storytelling. Built and led production teams of 15 to 150 across multiple cities and time zones, with budgets from $10K to $11M per project.
BOX — a groundbreaking film pairing industrial robots with real-time projection mapping, captured entirely live and in-camera. A global sensation on the festival circuit: SIGGRAPH Best in Show, Silver Lion at Cannes, a Gold Pencil, a Webby, and Vimeo's Top 10 of the year
Robot Film Festival — founding producer of the first-and-only festival of its kind: an annual celebration of robots in film blending artistry, live robot performances, and a red-carpet awards ceremony, exploring the frontier of human–machine relationships
Audi A3 Sportback — produced an advanced projection-mapping brand film, engineered entirely in-camera
Nike Air Jordan — "Don't Blink" release campaign with a custom interactive experience
Other Clients: Beck, Gravity
Developed and executed experiences and events for a luxury lifestyle brand built to differentiate from competition. Drove brand initiatives and created unique customer experiences, owning the smooth execution of high-profile appearances nationwide — offline and online — while cultivating relationships with clients, industry experts, editors, and buyers. Offline experiences like experiential retail and luxury lifestyle brand activations.
Clients: Vogue, InStyle, Harpers Bazaar, Barneys New York