Concept: The 2013 Winter Wonderlab holiday retail experience was Google’s first big splash into the physical retail space in which we created a first-of-its-kind retail experience where visitors learned and played with Google products and stepped inside a life-sized snow globe to create their own slow-mo souvenirs via a custom robotic state of the art rig.

Responsibilities:

- Built and managed $12M budget on daily basis

- Oversaw end-to-end six-city installation in five Westfield malls across the country, and one exclusive pop-up location in Bryant Park, NYC, combining physical and digital design

- Built and guided a team of over 50 architects, designers, creative technologists, robotic engineers, and programmers

- Simultaneously contracted and managed relationships with client, multiple partner agencies, mall management, local municipalities, and several sub-contract vendors

Metrics:

- Installations with accompanying Google products were seen by 10M people across the three time zones in US

- Unprecedented retail experience generated 493M news impressions

- 90 consumer media attended launch event in Bryant Park

- 170 stories; 95% of stories informative and/or positive

- Radio promotions and visits by local DJ's in five markets reaching an audience of 3.5 million

- 106K interactions with shoppers; more than 7 minutes spent with each consumer