MY GOAL IS TO BRING TO LIFE EXPERIENCES & PRODUCTS THAT TOUCH HUMANS IN A MEANINGFUL WAY.
15 YEARS OF DEVELOPING CREATIVE VISIONS, BUILDING AND MANAGING TEAMS AND LEADING CROSS-CHANNEL PRODUCTIONS OF WORLD-CLASS MARKETING CAMPAIGNS, PRODUCT LAUNCHES, GLOBAL EXPERIENTIAL EVENTS, BRAND PARTNERSHIPS, RETAIL PRODUCTS AND R&D PROGRAMS.
I GET THINGS DONE WITH PASSION, CREATIVITY AND PROBLEM SOLVING. FROM THE MOMENT AN IDEA IS BORN TO ITS EXECUTION, I BALANCE THE VISION WITH THE REALITY OF EXECUTING IT AROUND RAPIDLY CHANGING PARAMETERS.
MY SPECIALITIES ARE ON GLOBAL SCALE SPANNING CONTENT PRODUCTION, DIGITAL AND IRL DESIGN, PHOTOGRAPHY, VIDEO, ANIMATION, STOP MOTION, EXPERIENTIAL, INTERACTIVE, SOCIAL, RETAIL, ROBOTICS AND EXECUTIVE MANAGEMENT. EXPERTISE OPERATING BUDGETS UP TO $120M, BUILDING TEAMS UP TO 65 PEOPLE ACROSS 4 CONTINENTS.
SAY HELLO c. 805.252.3616. / e. babanskaia@gmail.com
As a Global Executive Producer, I head global and regional fully integrated campaign productions, product launches, and experiential events, while leading multi-disciplinary teams of creatives across design, photography, video, experiential, interactive, social, and product. Connected to every department in the company as well as external agencies and creatives, I lead productions of content and concept explorations from idea to executing, enhance the creative, strategic and storytelling objectives of Airbnb’s Product & Brand Marketing initiatives. In partnership with Group Creative Director, Marketing Director and x-functional Leadership teams, I determine prioritization and drive efficiencies to launch multi-channel traditional and non-traditional campaigns.
Augmented effective program management with analytical and leadership skills to deliver complex projects and manage relationships amongst them. Built and owned budgets and schedules, anticipated and allocated resources, built and managed teams. Identified and initiated new programs based on needs while communicating priorities and risks to the leadership team. Defined, tracked and prioritized project requirements to ensure productivity and progress on multiple concurrent projects. Engaged and owned relationships directly with partners, vendors, and clients both within Google and outside. Worked closely with legal and sourcing teams to ensure execution of best terms & conditions to meet project and organizational needs and vision. Initiated and developed team-wide processes that benefited various programs.
Provided complete end-to-end management of high-profile productions spanning advertising campaigns, experiential installations, technical demonstrations, live events, music videos, documentaries and short films. Produced fully-integrated experiential programs from concept to execution, while maximizing monetary value. Built and oversaw $10,000 to $2Million budgets. Developed and managed complex schedules on multiple concurrent productions. Assembled and guided teams of creative and technical talent. Negotiated contract terms, and managed client relationships and expectations. Clients included Audi, Nike, Beck, and others.
Spearheaded production of an unprecedented integration of digital and physical experiences for a number of high-profile projects. Built and managed 15- to 150-member production staff of architects, designers, copywriters, creative technologists, and robotic engineers. Installed and ran activations in multiple cities, across three time zones. Scope of budgets ranged from $10,000- to $11 Million per project. Programs entailed simultaneously working with clients, multiple partner agencies, local municipalities, and multiple sub-contractor vendors.
Developed and executed experiences & events for luxury lifestyle brand that differentiates from competition. Drove brand initiatives, and created unique customer experiences. Owned smooth execution of brand’s high profile appearances across the country, online and offline. Cultivated strong relationships with clients, industry experts, editors, and buyers. Clients included Vogue, InStyle, Harpers Bazaar, Barneys New York.
Excellent presentation & communication skills - thrive in being a people person
Strong organization skills - aim to always be on time & on budget
Strong prioritization abilities with excellent attention to detail - posses strong sense of what needs to happen when and how
Self-motivated, with strong cross-functional / collaboration skills - skillful at working autonomously while bringing together and motivating team
Comfortable operating in a rapidly changing work environments - superior efficiency in chaos
California State University Northridge - Bachelor of Science in Management & International Business
Los Angeles Pierce College - Associates Degree in Economics & Communication
Santa Barbara City College - Associates in Arts in Liberal Studies