Sr. Experiential Events Lead

• 19 years in experiential events & brand production

• 10 years in brand marketing, culture and gatherings

• $120M budget expertise across global programs

• 4 continents of production & team leadership

I bring to life products and experiences that touch people in a meaningful way. For nineteen years, I’ve worked at the intersection of brand, technology, and human experience—as a creative strategist, executive producer, and leader who builds teams, functions, and programs from the ground up. I’ve staged a 20,000-person festival across a city, brought a global technology brand to the Super Bowl stage, transformed emerging technology into an experience reached by more than ten million people, and built an experiential function from a blank page. What connects all of it is a belief that the best experiences make the abstract tangible and the complex human.

I hold the creative vision and run the operation at once—and I believe the strongest work is where you cannot tell those two things apart. I’ve built and led production teams ranging from 15 to 150 people, owned budgets from $10,000 to $120 million, and created the operating models and playbooks that allow ambitious creative programs to scale without losing their edge. I care equally about the idea and the system required to deliver it: the strategy, team, partnerships, budgets, and operational structure that protect the integrity of the work at every scale.

I lead calm, generous teams and partner easily across creative, product, communications, operations, legal, and executive leadership. I am energized rather than rattled when the parameters change mid-flight, and I know how to protect the essential idea while adapting everything around it.

My throughline is simple: people remember how an experience made them feel. My work is to design that feeling—to give audiences a reason to lean in, understand something complex and trust what they are seeing.