NEW PRODUCT LAUNCH, GLOBAL

The Audi A3 Sportback film is a unique showcase in advanced 3D projection mapping, applying the latest in art and technology. The concept molds together the robot-meet-projection-mapping magic of a man discovering the new Audi A3 in an art installation, and through the circular lenses held by two industrial 6-axis robots he sees into an augmented hyper-reality. Beautifully designed graphics were projected on circular panels held by the robots and creating the illusion that they were made of glass.