BRAND NEW CUSTOM TYPEFACE, GLOBAL

For Airbnb’s 10 year anniversary, we crafted a brand new custom Airbnb typeface to meet the increasing need for character, function, and scale. We set out to create something that could differentiate our brand, meet our readability standards, and be utilized both on and off-screen. This typographic new beginning spans both brand marketing and design language systems, and has a quirky name to boot. From Button to Billboard, we created a typeface that would function beautifully online and offline while reflecting our brand personality. https://airbnb.design/cereal/