DIGITAL, PRODUCT, SOCIAL & RETAILS CAMPAIGN

Reimagined Airbnb Gift Cards program as a suite of owned gift card surfaces and assets, aligned with key consumer seasonal moments to launch digital-focused campaigns to drive sales, brand awareness, purchase of Airbnb gift cards in 8 key markets (US, UK, CA, DE, IT, ES, FR, AU), and own Travel and Experiences Gifting Market. In addition, to focus on 3rd party retailers via a premium placement and unique partnership opportunities to expand Airbnb presence in new and existing retailers and across new customer segments, we developed a bespoke evergreen toolkit. https://www.airbnb.com/giftcards

Success Metrics

+1400 Global press hits featuring Airbnb Gift Cards

+2M+ Home Alone OOA PDP (with link to Gift Card LP) views

+1100 Airings from US satellite media tour promoting Gift Cards

+2X U.S. web search for Airbnb Gift Cards on Home Alone OOA launch day

+42k page views across all placements