FULLY INTEGRATED CAMPAIGN, NORTH AMERICA

Airbnb launched the cross-channel Host Campaign across 6 markets in North America to drive host appeal with the intent to launch the creative in other markets globally in 2020. This multi-million dollar campaign launched with five :30 sec TV spots, 1000 OOH units, 4 radio spots, 2 podcasts, 35 OLVs from :6 secs roll outs to long form documentaries, numerous banners and a campaign landing page. Featured broadcast spot aired during Emmy Awards. In addition to this work, produced a global content series tailored to Airbnb’s organic social channels.

Success Metrics

+24.4% increase in host appeal across all cities +8.8% increase in guest consideration

+10.8% increase in total visitor traffic to Airbnb.com

+5.4% increase in visitors to Homes/Host Landing page

+5.0% increase in visitors to “List Your Space” page