SOCIAL CAMPAIGN

Piloted with 10 US influencers & distribution to EN markets with high touch goals to set the content standard bar & anchor Host product. Future strategy is to globalize & expand influencer list, and develop low-touch activation playbook for regional teams. As the result, we created an army of influencers, a video series for social channels and digital marketing playbook for hosts to empower them to market & mentor at scale.

Success Metrics

+Reached all influencer + Airbnb channels (CIQ)

+Increased YouTube video views

+Successful CTR (swipe ups, link in bio clicks)

+Engagement across Airbnb-owned channels

+High engagement across Influencer-owned channel

+Increased CC usage (blog post traffic, engagement/comments)
Increase specific #hashtag usage across specified social channels. (YouTube, Instagram, Influencer + Airbnb Blogs)