FULLY INTEGRATED CAMPAIGN, NORTH AMERICA

Launch of a cross-channel fully integrated brand campaign to drive host and guest appeal in North America. The idea was to reignite consumer interest in Airbnb through a brand campaign. The campaign was delivered through the voice of our hosts, that reinforced Airbnb as a unique travel company and the go-to place for anyone looking for a more human travel experience. Launched with seven films, :30 sec TV spots and more than 1,200 OOH units that got placed in Los Angeles, Miami, San Francisco, Toronto and New York.

Total Spend // Impressions: $14.4M // 1.27B