SIGNATURE SNEAKER RELEASE

The Nike “Air Jordan” series partnered with Chris Paul to create his seventh signature sneaker for a highly anticipated shoe release for collectors. To tease out the look of the latest CP3.VII sneaker we created a on“Don’t Blink” spot in which fragments of the shoe flash by very quickly, and of-its-kind online experience where users could mix 'n match all of CP3's move to create their own custom highlight.