EXPERIENTIAL MARKETING EVENT

Airbnb Open was the brand made physical. Three days in Downtown Los Angeles. 20,000 Hosts and Guests from 102 countries. 17 venues, 300+ restaurants, a fully-programmed festival of hosting across the city. The Orpheum for the founders keynote and the live launch of Airbnb Trips. The Belo Awards hosted by James Corden. Lady Gaga. Maroon 5. The LA premiere of La La Land. All produced as a single, seamless experience of what Airbnb believes about belonging — 130M earned media impressions.

Success Metrics

+19,137 Contacts exchanged via the digital bracelets worn by attendees

+20,000 attendees from 102 countries

+38M million video views across Facebook Live, Instagram & Twitter including 2.7 mil+ views of CEO Brian Chesky’s Trips reveal keynote

+130 million earned media impressions

+3,148 Press hits from publishers including People, Adweek, Forbes, Refinery29, USA Today & Daily Mail.

+31 Thousand video shares and PR coverage about the launch of Trips totaled 2,710 media hits

+1.3 Million Trips related searches (demonstrating interest), 955 thousand visits to the new Trips page on Airbnb’s site within the 2 week flight, and a 6% increase in Trips’ top-of- mind awareness among Millennials