DIGITAL RETAIL CAMPAIGN, NORTH AMERICA

In a strong brand partnership, two iconic brands came together to create something really unique while staying true to their DNA. Airbnb x 3.1 Phillip Lim joined forces to release a limited-edition pajama collection to launch in July 2019. Designs were inspired by Airbnb’s 3 key corridor destinations. The goal was to generate brand buzz around weekend getaways with Airbnb. To promote this collaboration, we produced a beautiful film and told a travel story with a dose of fashion, featuring three pajama sets and beautiful homes. In this world nothing was ordinary; anything was possible.
31philliplim.com