DIGITAL, PHYSICAL AND EXPERIENTIAL PRODUCT AND MARKETING CAMPAIGN

We wanted to recognize Superhosts by honoring the extraordinary, who represent Airbnb’s best in hospitality and foster belonging with every guest. To achieve that, we created holistic Superhost initiatives to show our appreciation and recognize the world’s best hosts within our Airbnb community throughout the year. These initiatives included data-driven hyper-personalized emails, psychical gifts, social first films and regional events. All done at a global scale.