RETAIL, DIGITAL AND SOCIAL EXPERIENCE, NORTH AMERICA

Winter Wonderlab holiday retail experience was Google’s first big splash into the physical retail space in which we created a first-of-its-kind retail experience where visitors learned and played with Google products and stepped inside a life-sized snow globe to create their own slow-mo souvenirs via a custom robotic state of the art rig. This retail experience encompassed a six-city installation in five Westfield malls across the country, and one exclusive pop-up location in Bryant Park, NYC, combining physical and digital design.

Success Metrics

+Installations with accompanying Google products were seen by 10M people across the three time zones in US

+Unprecedented retail experience generated 493M news impressions

+90 consumer media attended launch event in Bryant Park

+170 stories; 95% of stories informative and/or positive

+Radio promotions and visits by local DJ's in five markets reaching an audience of 3.5 million

+106K interactions with shoppers; more than 7 minutes spent with each consumer